What Is Digital Watermark?
Also referred to as simply watermarking, a pattern of bits inserted into a
digital image, audio or video file that identifies the file's copyright
information (author, rights, etc.). The name comes from the faintly visible
watermarks imprinted on stationery that identify the manufacturer of the
stationery. The purpose of digital watermarks is to provide copyright protection
for intellectual property that's in digital format.
Unlike printed watermarks, which are intended to be somewhat visible, digital
watermarks are designed to be completely invisible, or in the case of audio
clips, inaudible. Moreover, the actual bits representing the watermark must be
scattered throughout the file in such a way that they cannot be identified and
manipulated. And finally, the digital watermark must be robust enough so that it
can withstand normal changes to the file, such as reductions from lossy
compression algorithms.
Satisfying all these requirements is no easy feat, but there are a number of
companies offering competing technologies. All of them work by making the
watermark appear as noise - that is, random data that exists in most digital
files anyway. To view a watermark, you need a special program that knows how to
extract the watermark data.
Watermarking is also called data embedding and information hiding.

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